As part of the national "Success through Solidarity" initiative, Crédit Agricole du Nord Est bank welcomed 22 high school students from 4th to 6th form on Wednesday 14 March in its premises in Rheims. The objective of the meeting was to give another image of the bank to these future graduates. But also to open their outlook on current job possibilities.
The day's meeting was organized in conjunction with Prépa'Rémois, the student association of NEOMA BS Rheims, which focuses in particular on equal opportunity. The purpose of the meeting was to explain another feature of the professional environment. A sector with many pragmatic career opportunities for young people looking to the future.
The meeting started with a presentation of the Crédit Agricole du Nord Est (CANE) and the different banking business lines plus an introduction to the recruitment process and in particular the work-study program. Banking business lines are developing and recruitment profiles are changing considerably. Today, banking is a dynamic sector which needs to renew its image. The CANE above all seeks people who like serving customers.
The event continued with a presentation of the business lines of the digital innovation team, staffed by 11 people in all.
MARLENE tells her story
With a Master's degree in marketing in hand, she joined CANE as a young segment manager and then moved on to be a project manager. Her role: to attract employees and customers with technical innovations (smartphone app, etc.).
JEAN-SEBASTIEN talks about his job as a community manager
A job which has no typical day and which didn't even exist a few years ago!
His role: to manage the image of the company on the social networks and improve CANE's brand awareness. His advice? "You're going to bring new know-how to our corporate customers, that's a real asset! When I started my studies, this job didn't even exist. Do what you really like doing and be curious."
JEXY, a digital analyst explains his job which didn't exist a few years ago either
He collects data on customers who connect to the bank via the internet and infers standard profiles in order to make them a customized offer. According to him, there are no standard career paths to join a bank, above all you need to know how to adapt. Banks need young profiles who think outside the box in order to adapt to young people.
GREGORY is on a work-study program in computer science
When he started his studies, he didn't think about a sandwich course. And even less in banking... His job is to design applications and websites. As a security specialist, he recommends work-study programs for young people because that way they can gain experience and be paid. “Work-linked training is a great way to put into practise what you learn at university."
James takes care of the integration of customer data on CANE websites and applications. There are 2 parts to his job: updating and proposing new features. "You'll learn all your life".
Isabelle HENROT-ADAM representing the Crédit Agricole du Nord Est Foundation took the floor to present the Foundation's work.
The CANE is a regional bank. Through its Foundation, it supports associations, paying particular attention to the education of young people and programs such as Prépa'Rémois and les Cordées de la Réussite (Success through Solidarity).
With the meeting, the CANE wanted to explain to youngsters from the Cordées program that banking is not simply limited to being a branch adviser. There were more than 170 different business lines open to them. By showing them a few more unusual business lines, the CANE wanted to incite them to work in a bank with a focus on digital banking, in full boom.
The President of Prépa'Rémois closed the meeting.
THANK YOU TO ALL PARTICIPANTS !
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